品牌指导方针

 

Kettering University, 总部设在弗林特, 密歇根, prepares students for lives of extraordinary leadership and service by linking transformative experiential learning opportunities to rigorous academic programs in engineering, 科学, mathematics and business.

清晰的, consistent representation of Kettering University’s unique brand and attributes to external and internal stakeholders is vital to the University’s success. 

These guidelines are designed to standardize the way Kettering University articulates its mission, 愿景, values and pillars of success to various stakeholders. It contains standards to aid in the use and management of the Kettering University visual, digital and print brand identity while providing examples for maintaining consistency across all communications platforms. 

像这样, any usage and/or representation of the University, its brand or likeness must be approved prior by University Marketing and Communications by contacting umcstaff@fotopanff.com.

标志

Information on University logos and the proper usage.

编辑风格

Information on AP style and University specific style.

设计

Information on colors, typography and use of multimedia.

COMMUNICATIONS PLATFORMS

Information on the communication platforms the University uses.